Seysara is a once-daily oral treatment designed to simplify acne care. Unlike traditional topical solutions, its format offered a chance to reimagine how an acne brand could look and feel—fresh, bold, and engaging for patients as young as nine.

I played a key role in shaping the brand’s identity, from concept through execution. I developed a vibrant visual language that stood out in a crowded pharmaceutical space, balancing clinical credibility with energy and approachability.

I also art directed the photography, overseeing talent selection, lighting, and overall look and feel to ensure every detail aligned with the brand’s personality.

This cohesive design system extended seamlessly across a wide range of assets, including print collateral, digital campaigns, and conference materials, creating a unified presence that resonated with both healthcare providers and patients.